Marketing in Europe Case Studies (European Management series) by Jordi Montana

Cover of: Marketing in Europe | Jordi Montana

Published by Sage Publications Ltd .

Written in English

Read online

Subjects:

  • International trade,
  • Sales & marketing,
  • Marketing,
  • Case studies,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Marketing - General,
  • Business & Economics / Marketing / General,
  • Europe,
  • Management

Book details

The Physical Object
FormatPaperback
Number of Pages224
ID Numbers
Open LibraryOL7909544M
ISBN 100803989563
ISBN 109780803989566

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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing by: 1.

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